Grow Your Enterprise with Proven Business Development Strategies: 
A Project Management Approach for Entrepreneurs

Thursday, June,8,2017
5:30 – 7:30 (Please arrive at 5:00 to meet your classmates and session leaders.)
Robert Half Inc., 125 Park Avenue, New York, NY
(Note: Entry on 42nd St., across from Grand Central Station.)


At the core of business development is the creation of long-term value for your customers, prospects, vendors and partners.
Successfully executed, strategic business development generates on-going revenue and takes your enterprise to the next level.  

Join speakers from the Project Management Institute and WVF in this practical, information-packed workshop that shows
how to establish a business development process using simple project management tools.

Stop chasing one-off sales and start building relationships with key repeat customers; vendors who can save on costs; and
partners ready to reap the benefits of cross-selling. You’ll explore how to…

  • Forge deep relationships with partners who can bring you consistent, ongoing revenue from your products and services.
  • Identify new markets, including vertical market opportunities to bring your product or service to specific industries, trades or professions.
  • Lower manufacturing and distribution costs through networking with new vendors.
  • Propose the customization of your product to a potential repeat buyer.


Jim Ewing, PMP
Jim is a strategic IT leader with an impressive track record of completing initiatives that optimize a corporation’s revenues and positions it for growth and market leadership. He has led teams of up to 70 people in multiple locations and managed budgets up to $15 million within the hospitality, healthcare, finance and entertainment industries.

 As the former VP of Program Management at IntegraMed Fertility, Jim implemented the first Project Management Office, positioning the company for aggressive growth by eliminating its technology deficit and aligning business objectives with IT while managing both a department budget of $5 million and project budgets of $6 million.

 Prior to IntegraMed, Jim founded his own consulting firm where he provided program and project management training;and assisted start-ups in business planning, cash flow management and the creation of operating plans. 

For eight years, Jim served as VP of IT, Program Management at the Madison Square Garden Company, responsible for establishing discovery and planning processes for capital and operational projects, including
the two-year project to separate MSG from Cablevision. He was promoted to this position from that of Director of IT Projects.  


Frank Saladis, PMP, PMI Fellow and Founder of Project Imaginers and Blue Marble Enterprises
Frank is a consultant, trainer/ instructor, motivational speaker and author within the discipline of professional project management. He has presented at numerous project management seminars domestically and internationally, and has been providing training to aspiring project managers for more than 20 years. He is a Project Management Professional and has been a featured presenter
at he Project Management Institute ® Annual Symposiums and World Congresses and many other project management events. Mr. Saladis is a graduate of the PMI Leadership Institute Masters Class and has held several positions within The Project Management Institute including President of the NYC Chapter, President of the PMI Assembly of Chapter Presidents and Chair of the Education and Training Specific Interest Group.

Mr. Saladis served as editor of the internationally distributed project management newsletter for, and is the author of the recently published book “Positive Leadership In Project Management.” He is a co- author of the book “Value Driven Project Management” with Dr. Harold Kerzner, Ph.D., and the author of more than 150 articles about project leadership.

Mr. Saladis is the originator of International Project Management Day and was recognized as PMI Person of the Year for 2006. Mr. Saladis was awarded the distinguished title of PMI Fellow in October 2013.                                        

Cynthia L. Simeone, Corporate Director, Business Resilience at
BlueCross BlueShield

Ms. Simeone joined Excellus BlueCross BlueShield as Corporate Director, Business Resilience Officer in October 2015.  In this role, she is responsible for ensuring the Corporation (health plan and affiliates) meets all State and Federal emergency management, business continuity and disaster recovery regulatory requirements.  Her responsibilities include delivery of the workplace violence program and training, and oversees incident risk identification, mitigation and response activities.  

Cynthia began her Enterprise Risk Management career in 1991 at The Dreyfus Corporation in New York, New York.  Prior to joining Excellus BlueCross BlueShield she engaged in delivering risk management services to Excellus and other Fortune 200 companies in the Pharmaceutical and Diagnostics Equipment, Manufacturing and Packaged Foods, and Financial Services and Investment Management industries through her firm, Aptus Business Consulting Services, Inc.  She also spent several years as the Director of Business Resilience and Physical Security at Catholic Health Initiatives (CHI).

Serving the New York, New York community, Cynthia is a member of the Disaster Recovery Institute International (DRII) and the Business Continuity Institute (BCI).  She has served on the Executive Corporate Board of the Association of Contingency Planners and on the Executive Board of Directors for the Association of Contingency Planners NYC Metro Chapter.  She is also a member of the Project Management Institute (PMI) and is a former President of the PMI New York City Chapter. 

Ms. Simeone earned a Bachelor’s degree in Music from the University of Denver and holds multiple professional business continuity and project management certifications.She and her husband, Marc, reside in New York, New York and have one son.