Pitching Your Business to the Media
Led by Lea Byrd, Publicist
5:30 p.m. – 7:30 p.m.
(Please arrive at 5:00 to meet your speaker and classmates.)
Hear what past attendees had to say:
“The presenters exude [knowledge], confidence and passion.”—Jo Singel, World+®
“The tactics for approaching the media outlets were super helpful.”—Rebecca Scott
Complete with in-class exercises, you’ll walk away from this workshop with proven steps to market your business through effective media engagement.
Lea Byrd is a highly regarded publicist who has led and participated in successful media campaigns in film, music, fashion, sports, lifestyle and politics.
Her experience in marketing, community outreach and strategic program development has earned her a reputation as an expert in community-based public relations where she has served as media advisor to several non-profit organizations both in NYC and nationally.
In 2000, Lea launched her own consultancy with media projects including John Singleton’s Baby Boy), the late August Wilson’s play King Hedley II and the film G by independent film producer Andrew Lauren.
Her clientele has been very diverse including luxury brands such as POLISH Nail Emporium and fashion boutique owners Latisha and Colin Daring. Lea has served as Press Secretary for Assemblyman Roger Green in Brooklyn’s 57th District. She has launched media campaigns for Jini Thornton, Envision Business Management Group; entertainer David Banner’s 2014 Gatorade World Cup commercial; and Black&Sexy.TV, an online network studio.
Lea partnered with President/Founder of Akila Worksongs, Inc., April Silver, on the Brooklyn Museum’s exhibition: The Rise of Sneaker Culture; the 44th Annual International African Art Festival; and Craig Harris’ God’s Trombones, a musical theatre production at Mt. Olive Baptist Church.
In 2015, she handled the publicity campaign for Nefertite Nguvu’s film In The Morning, winner of the Audience Award for Best Feature Film and an honorable mention for Best Narrative Feature. The film has had sold-out appearances from coast to coast as well as in Paris and Johannesburg. Lea was also the publicist for Broadway diva, N’Kenge of Motown: The Musical.
Partnering again with Akila Worksongs, she provided publicity expertise to Columbia University’s Institute for Research in African American Studies Black Girl Movement Conference (April 2016) and the 45th Annual International African Arts Festival (July, 2016).
She has worked closely with C3S NYC Coalition of Community Charter Schools, building brand awareness and media relations for the organization.