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DTSTART;TZID=America/New_York:20200714T120000
DTEND;TZID=America/New_York:20200714T133000
DTSTAMP:20260429T141637
CREATED:20200625T003627Z
LAST-MODIFIED:20200708T225313Z
UID:15450-1594728000-1594733400@womensventurefund.org
SUMMARY:The Power of Publicity
DESCRIPTION:If you want to know how to get publicity for your business at no 
 or low cost\, then this is the session for you. Join other small
 business owners to learn how to increase brand awareness to
 take your business to the next level. A communication expert will share strategies and tools to put the power of publicity to work for your enterprise. 
 
What you will cover: \n\nThe role of publicity and how it can help your business.\nDo-it-yourself PR: How to pitch to the media.\nDeveloping your list of media contacts.\nMedia targets: Shooting for the moon\, attainable reaches and low-hanging fruit.\nCreating the story vs. getting the story in the media.\nUsing social media as a powerful media platform.\nEnabling publicity through word-of-mouth marketing.\nMeasuring the impact of your PR efforts\n\nREGISTER NOW\n  \nYour leader is Lea Byrd:\nLea Byrd is a highly regarded publicist who has led and participated in successful media campaigns in film\, music\, fashion\, sports\, lifestyle and politics. In 2000\, Lea launched her own consultancy with media projects including John Singleton’s Baby Boy\, the late August Wilson’s play King Hedley II\, and the film G by independent film producer Andrew Lauren.  Her clientele includes luxury brands such as POLISH Nail Emporium and Pieces\, a fashion boutique co-owned by Latisha and Colin Daring. \nAs for politics\, Lea served as Press Secretary for Assemblyman Roger Green in Brooklyn’s 57th District.  She has launched media campaigns for Jini Thornton\, Envision Business Management Group\, entertainer David Banner’s 2014 Gatorade World Cup commercial\, Black&Sexy.TV (an online network studio)\, Nefertite Nguvu’s film entitled In The Morning\, and Broadway diva N’Kenge of Motown: The Musical. \nLea also worked closely with C3S NYC Coalition of Community Charter Schools\, building brand awareness and media relations for the organization. \nLea consistently partners with April Silver\, President and Founder of Akila Worksongs\, Inc.\, on various projects. These have included the Brooklyn Museum’s exhibition: The Rise of Sneaker Culture\, the 44th Annual International African Art Festival\, Craig Harris’ God’s Trombones\, a musical theatre production at Mt. Olive Baptist Church\, and Columbia University’s Institute for Research in African American Studies Black Girl Movement Conference (April 2016).  She and April are currently collaborating on marketing and communications for the 15th National Black Writers Conference to be presented this fall by the Center for Black Literature at Medgar Evers College\, CUNY.
URL:https://womensventurefund.org/event/the-power-of-publicity/
LOCATION:Online Webinar
CATEGORIES:Online Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200728T173000
DTEND;TZID=America/New_York:20200728T190000
DTSTAMP:20260429T141637
CREATED:20200625T004111Z
LAST-MODIFIED:20200721T165843Z
UID:15456-1595957400-1595962800@womensventurefund.org
SUMMARY:Digital Marketing to Grow Your Business
DESCRIPTION:…Even in a Pandemic\nIs succeeding at digital marketing eluding you? Or\, you just don’t know where to start to make an impact? We have an expert who will tell you how
to create a successful plan and execute proven tactics to take your business to the next level.\nREGISTER NOW \nWhether you are looking for increased brand recognition\, new leads or more purchases from existing customers\, you’ll walk away from this training knowing how to: \n\nSet an effective strategy and achievable goals.\nIdentify your key customer groups.\nManage the leading social media platforms.\nAdd value for customers with content marketing: Newsletters\, blogs\, videos\, and more.\nEnsure marketing is mobile compatible.\nThis session covers social media marketing and how to manage it without losing your mind.\nLearn about the technology behind retargeting ads\, benefits of content marketing\, and other techniques to keep prospects engaged.\n\n  \nYour session leader is Valerie Williams-Sanchez.  

Valerie\, Communications Officer at Columbia University Medical Center\, is also the principal consultant at Valorena Online LLC offering strategic marketing communications solution for small businesses. She is a 20-year veteran of integrated marcom planning and execution. Valerie is a certified Project Management Professional (PMP) and is currently a doctoral student in literacy at St. John’s University. She is a graduate of the University of California at Berkeley and Columbia University. \n 
URL:https://womensventurefund.org/event/digital-marketing-to-grow-your-business/
LOCATION:Online Webinar
CATEGORIES:Online Webinar
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