Women's Venture Fund

Greater NY Chamber of Commerce
2019-09-19 09:00 - 15:00 (America/New_York) | New York Hilton, New York City, NY, 10036, United States
September 19, 2019
9:00 am – 3:00 pm
New York Hilton Hotel

MarCom: Successful Strategies for Marketing and PR
2019-06-27 17:30 - 19:30
For more details and registration, visit the MarCom 2019 Workshop page.
REGISTER for MarCom

SKINNY PROJECT MANAGEMENT FOR ENTREPRENEURS SERIES™-Simple Software for Successful Project Management
2016-11-16 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Workshops are led by certified Project Management Professionals (PMPs), members of the Project Management Institute—NYC Chapter.
Exact date in mid-November to be announced shortly. Reserve your seat today!
In this hands-on session, you’ll discover the basic PM software tools to put this powerful discipline to work for you immediately. After a quick review of the phases of project management, your session leader, a practitioner from the Project Management Institute, will walk you through the popular—and free— software used by non-project managers.
From establishing timelines, allocating resources and tracking milestone of project execution,
you’ll become an expert in applying your new PM skills to more efficiently manage and grow your business.
Recommended: Bring your laptop to get a feel of the variety of PM tools under discussion.

DIGITAL MARKETING FOR SMALL BUSINESS OWNERS SERIES - Demystifying Remarketing: The Essentials of Retargeting to Your Prospects
2016-11-10 18:00 - 20:30
Fall series: $20.00 per enterprise
You are invited to bring along a team member—your marketer, webmaster or graphic designer.
Demystifying Remarketing: The Essentials of Retargeting to Your Prospects | Implementing Your Remarketing Campaign on a Shoestring Budget

Demystifying Remarketing: The Essentials of Retargeting to Your Prospects
Thursday, November 10, 2016
6:00 – 8:30 p.m.
Every major retailer and service provider knows how to find you on the internet. Discover what is behind all the ads you, as a consumer, are served daily as you for products and services. Then we’ll show you how to put this brilliant strategy to work in your small business to increase brand awareness and turn visitors into buyers.
Join us to explore the world of remarketing including:

How to enable your website for retargeting.
The high potential of email retargeting in turning prospects into buyers.
The benefits of dynamic vs. static retargeting.
The challenges of mobile remarketing versus laptops, desktops and iPads.
How to use your CRM to follow your prime ad targets—your own customers.
What’s best for you: A self-service platform or outsourcing to a vendor.

You’ll leave this workshop with the best practices for running a remarketing campaign and measuring its success.
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Implementing Your Remarketing Campaign on a Shoestring Budget
Thursday, December 1, 2016
6:00 – 8:30 p.m.
In the second part of this series on remarketing, you’ll explore various platforms designed to serve digital ads. Please bring your laptop to get the most out of this hands-on workshop. Your leader, an expert in the field, will review the leading vendors and discuss self-service platforms vs. affordable third-party solutions. You don’t have to be tech-savvy to be able to explore how the latest in digital advertising can boost your business.

Digital Marketing for small Business Owners Fall series: $20.00 per enterprise

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SKINNY PROJECT MANAGEMENT FOR ENTREPRENEURS SERIES™-Agile Project Management for Small Business Owners
2016-10-27 18:00 - 20:30
Workshops are led by certified Project Management Professionals (PMPs), members of the Project Management Institute—NYC Chapter. Adopting a project management mindset ensures you deliver value to your customers—the be-all and end-all of entrepreneurship.

“I constantly project manage in my business and do it well but this class helped me take it to the next level.—Petra Lewis, Bookstar Business Ghostwriting & Development

Agile Project Management for Small Business Owners
Whether you are launching a new product or service; building infrastructure; or planning a marketing campaign, you can definitely benefit from basic project management. Let certified project managers
with a passion for entrepreneurship show you a simplified approach to planning and breaking down your projects into chunks of work that makes execution manageable and virtually flawless.
With an agile approach to project management you will save time, stay on budget and successfully deliver projects and services to your clients. In this introductory class, you’ll learn…

The why of project management—setting goals, determining specs, building a budget and allocating resources.
The basics of a project plan.
The importance of determining and managing stakeholder expectations (your customers, your vendors).
An overview of simple project management tools.

Come out to adopt a project management state-of-mind that can ensure you more successes in your
short- and long-term business goals.

Speaker
Anna Thomas, Director of Service, Community and Academic Outreach, Project Management Institute-NYC Chapter
Ana works with non-profits and government agencies to promote the benefits of Project Management in their operations and processes. She is a dynamic technology leader with over 20 years of global experience in managing large and small teams. Anna is skilled in grasping the big picture, conceptualizing, developing and implementing solutions and partnering closely with business owners and executives. She performs in a fast-paced environment and proposes a realistic project schedule by identifying critical paths, risks and challenges.

DEVELOP A WINNING BUSINESS PLAN SERIES-Getting Started on Your Business Plan
2016-10-04 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Three-part series: $30.00
Getting Started on Your Business Plan | Financial Planning for Your Business | The Final Components of Your Business Plan

Start out on solid ground with a robust business plan that attracts funding and positions you as an
entrepreneurial powerhouse. At this three-part workshop series, you’ll learn the key components of a plan including delineating the business concept, presenting your market research and hacking through the financials of running a small business.
“Amazing organization. Very focused. Finally I see a simple way to create different versions of a plan to present to different people interested in my business.”—Paula Diaz Antonopoulos, Educademy
“Pam [the instructor] was very knowledgeable about how to create an effective business plan. I’m looking forward to the next sessions.”—Cheryl White, Potbelly Soul Food

Getting Started on Your Business Plan
Tuesday, October 4, 2016
6:00 – 8:30 p.m.
Learn how to choose the best structure for your business; write a compelling description of your product or service; and create a unique selling position based on your industry and market analyses. You’ll also discover the elements of a solid marketing plan including how to create the accompanying budget.
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Financial Planning for Your Business
Tuesday, November 1, 2016
6:00 – 8:30 p.m.
Prepare a detailed income and cash flow statement; learn to make projections; and create a balance sheet. Explore the importance of knowing how to calculate break-even and other ratios such as liquidity, asset turnover and profitability. You’ll learn how to establish a reference point for ratios to make them meaningful as well as how to forecast for future profitability even without historical data.
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The Final Components of Your Business Plan
Tuesday, November 29, 2016
6:00 – 8:30 p.m.
Review the documents to round out your business plan including a business risk analysis; a description of how the business will be staffed; management team profiles; operational plans (such as production and distribution and credit and collection. You’ll discuss the elements of the all-important executive summary.
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Develop a Winning Business Plan series: $30.00 per enterprise

Hacking Your Entrepreneurial Finances
2016-09-29 18:00 - 20:00
This interactive workshop will show you how to keep your finances in shape, allowing you to focus on growing and making more money in your business. You’ll leave with clarity on some basic business metrics; managing expenses against sales cycles; preparation of a profit and loss statement; and how to forecast revenue.
“Great presentation by Pamela DeLuca. The engagement [with her] was enjoyable. Very practical and to the point.—Paula Diaz Antonopoulos
Your expert instructor will also explore…

Separating business and personal finances as a best practice in entrepreneurship

Budgeting and saving with inconsistent income
Segmenting your customer base to increase your revenue stream

Improving your credit score by paying off debt

Tapping your invisible capital

You will walk away with tried-and-true tactics you can implement immediately as well as financial worksheets to put you in the driver’s seat in running a profitable business.
“The instructor had great suggestions!”—Hannan Saleh, Hanna Saleh Photography
“Very knowledgeable instructor…a good listener. I really enjoyed the class. Can’t wait for the next one!”—Judaea Evans, Chic de la Rock Studios

PITCHING YOUR BUSINESS: Be Your Own Publicist
2016-09-14 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Be Your Own Publicist: Learn How to Pitch Your Business to The Media | Practice Makes Perfect: Taking Your Pitch to the Next Level

Be Your Own Publicist: Learn How to Pitch Your Business to The Media

Wednesday, September 14, 2016 REGISTER TODAY!
6:00 – 8:00 p.m.
Laura Allen, known as the Pitch Girl, has closed multi-million deals for her clients with her sure-fire pitching techniques. She will tell you the secrets of crafting a killer pitch to get the media interested in you. Returning speaker and facilitator Gia Morón, will co-leader session. This will be Gia’s fifth workshop partnering with Women’s Venture Fund. A 25-year veteran in the public relations industry, Gia, founder of GVM Communications, consults clients on both B22B and B2C sides of the business. She will provide tips and tactics to bring your story to the right media at the right time.
Complete with in-class exercises, you’ll walkaway with proven steps to market your business through effective media engagement. Check out her Blog article 5 Quick Tips for Pitching Reporters.
PRESENTERS

Laura Allen
Founder
15-SecondPitch.com
Laura, a.k.a. “The Pitch Girl” really knows how to create a great pitch. As proof, she once closed a 5.5 million dollar deal from a cold call! She also knows how to make a great first impression; she once sent a three-foot-tall steel pyramid to Star Wars director George Lucas as part of a client pitch. That yielded approximately 60 million dollars in revenue for her client.
In 2002, Laura decided to harness the power of the pitch when she co-founded 15-SecondPitch.com, a website dedicated to helping individuals create a better pitch that they could deliver in just 15 seconds. Now, as The Pitch Girl, she helps job seekers and entrepreneurs hone their skills.Laura has been featured in ADWEEK, TimeOut NewYork, The Wall Street Journal, NY Times.com and The Financial Times. She was interviewed on-air for ABC News, NY1 News, and the Associated Press.

Gia Morón
Founder and President
GVM Communications, Inc.
Gia Morón is Founder and President of GVM Communications, Inc., a boutique public relations and brand development consulting firm. Since launching her firm in 2012, she has worked with various small businesses and non-profit organizations. Gia’s interest in working with small businesses and charitable organizations started on Wall Street where she was a Media Relations Officer at Goldman, Sachs & Co. for fifteen years in the Corporate Communications Department. During her time at GS, Gia oversaw various business areas from Private Equity, Urban Investment, Investment Research and Technology to the firm’s organizational focus on Corporate Engagement, Diversity, Recruiting, Human Resources and Corporate Services.
Before joining Goldman Sachs, Gia was Director of Promotions and Publicity for six years at The Fremantle Corporation, an international television distribution and production company. Outside of her professional accomplishments, she continuously works with a number of non-profit organizations in Brooklyn, NY, where she still resides.
REGISTER TODAY!

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