Women's Venture Fund

Search Engine Marketing 101:Optimizing Your Website
2020-10-06 14:00 - 15:30 (America/New_York) | Online Webinar
Continue what you now know about SEO and learn how to optimize your website with a simple plugin. Utilizing your new skills, power up google ads for increased conversions at lower costs.
Coverage includes…

Revisiting your website to build a solid SEO foundation.
Finding profitable keywords.
Optimizing your online business listings (Google My Business, Yelp, and more.
Keeping up with competitor intelligence.
Building backlinks to improve website ranking on search engines.
Tracking and measuring SEM.

REGISTER NOW on PASSPORT!
How to register:
To save time we have set up PASSPORT registrations. Simply sign up once via PASSPORT and you will be able to attend all of our Fall WEBINARS. Click here to register on PASSPORT form. Then, follow details that are sent to you and jump on board for the webinars of your choice.
Once registered with PASSPORT, join this webinar here.

Social Media Marketing: How to Build Your Brand
2020-09-29 14:00 - 15:30 | Online Webinar
Learn how to build a simple yet powerful marketing strategy for your business to keep customers, attract new business and drive sales.
Coverage includes…

Understanding the customer’s journey.
Planning a social media schedule.
Optimizing your social media platforms.
Managing content – Videos, blogs, newsletters, and more.
Measuring and monitoring your metrics.

REGISTER NOW on PASSPORT!
After registering with PASSPORT, join the webinar here.
How to register:
To save time we have set up PASSPORT registrations. Simply sign up once via PASSPORT and you will be able to attend all of our Fall WEBINARS. Click here to register on PASSPORT form. Then, follow details that are sent to you and jump on board for the webinars of your choice.

Email Marketing Tips and Techniques
2020-09-22 14:00 - 15:30 | Online Webinar
In uncertain times, it is imperative to stay in touch with your customers who want to know: How are you safely reopening? Is there virtual access to your business? New services or products? Any special offers or discounts available?
Join us to learn the power of email marketing to stay engaged with existing buyers and even attract leads to nurture. During this interactive session, we will discuss best practices for building deep customer relationships. Coverage will include…

Setting goals for an email marketing strategy.
How to grow your contact list.
What types of content to deliver: newsletters, promotions, alerts, etc.
How to create compelling subject lines.
The basics of retargeting and automation.

REGISTER NOW on PASSPORT!
After registering with PASSPORT, join the webinar here.
How to register:
To save time we have set up PASSPORT registrations. Simply sign up once via PASSPORT and you will be able to attend all of our Fall WEBINARS. Click here to register on PASSPORT form. Then, follow details that are sent to you and jump on board for the webinars of your choice.

Digital Marketing to Grow Your Business
2020-07-28 17:30 - 19:00 | Online Webinar
…Even in a Pandemic
Is succeeding at digital marketing eluding you? Or, you just don’t know where to start to make an impact? We have an expert who will tell you how to create a successful plan and execute proven tactics to take your business to the next level.
REGISTER NOW
Whether you are looking for increased brand recognition, new leads or more purchases from existing customers, you’ll walk away from this training knowing how to:

Set an effective strategy and achievable goals.
Identify your key customer groups.
Manage the leading social media platforms.
Add value for customers with content marketing: Newsletters, blogs, videos, and more.
Ensure marketing is mobile compatible.
This session covers social media marketing and how to manage it without losing your mind.
Learn about the technology behind retargeting ads, benefits of content marketing, and other techniques to keep prospects engaged.

Your session leader is Valerie Williams-Sanchez.   Valerie, Communications Officer at Columbia University Medical Center, is also the principal consultant at Valorena Online LLC offering strategic marketing communications solution for small businesses. She is a 20-year veteran of integrated marcom planning and execution. Valerie is a certified Project Management Professional (PMP) and is currently a doctoral student in literacy at St. John’s University. She is a graduate of the University of California at Berkeley and Columbia University.

The Power of Publicity
2020-07-14 12:00 - 13:30 | Online Webinar
If you want to know how to get publicity for your business at no   or low cost, then this is the session for you. Join other small  business owners to learn how to increase brand awareness to  take your business to the next level. A communication expert will share strategies and tools to put the power of publicity to work for your enterprise.    What you will cover:

The role of publicity and how it can help your business.
Do-it-yourself PR: How to pitch to the media.
Developing your list of media contacts.
Media targets: Shooting for the moon, attainable reaches and low-hanging fruit.
Creating the story vs. getting the story in the media.
Using social media as a powerful media platform.
Enabling publicity through word-of-mouth marketing.
Measuring the impact of your PR efforts

REGISTER NOW

Your leader is Lea Byrd:
Lea Byrd is a highly regarded publicist who has led and participated in successful media campaigns in film, music, fashion, sports, lifestyle and politics. In 2000, Lea launched her own consultancy with media projects including John Singleton’s Baby Boy, the late August Wilson’s play King Hedley II, and the film G by independent film producer Andrew Lauren. Her clientele includes luxury brands such as POLISH Nail Emporium and Pieces, a fashion boutique co-owned by Latisha and Colin Daring.
As for politics, Lea served as Press Secretary for Assemblyman Roger Green in Brooklyn’s 57th District. She has launched media campaigns for Jini Thornton, Envision Business Management Group, entertainer David Banner’s 2014 Gatorade World Cup commercial, Black&Sexy.TV (an online network studio), Nefertite Nguvu’s film entitled In The Morning, and Broadway diva N’Kenge of Motown: The Musical.
Lea also worked closely with C3S NYC Coalition of Community Charter Schools, building brand awareness and media relations for the organization.
Lea consistently partners with April Silver, President and Founder of Akila Worksongs, Inc., on various projects. These have included the Brooklyn Museum’s exhibition: The Rise of Sneaker Culture, the 44th Annual International African Art Festival, Craig Harris’ God’s Trombones, a musical theatre production at Mt. Olive Baptist Church, and Columbia University’s Institute for Research in African American Studies Black Girl Movement Conference (April 2016). She and April are currently collaborating on marketing and communications for the 15th National Black Writers Conference to be presented this fall by the Center for Black Literature at Medgar Evers College, CUNY.

PPP Loan Forgiveness Webinar
2020-06-04 11:30 - 12:30
This webinar will take place on Thursday, June 4, 2020 at 11:30 AM-12:30 PM EST, via Zoom. Interested participants should register below.
Registration
First Name: Last Name: Company: City: State/Province: Phone: Email: Years in business?: Business Sector: Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology Submit Your Question: * These fields are required.

Proven Digital Marketing Strategies for Entrepreneurs
2020-04-21 17:30 - 19:30 | 50 Broadway 29th Floor New York, NY, 50 Broadway, NEW YORK, NY, United States
Event details pending and date tentative!
Please check back soon, thank you.

REGISTER HERE:
First Name: Last Name: Company: City: State/Province: Phone: Email: Years in business?: Business Sector: Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology * These fields are required.

Mastering the Art of Publicity
2020-04-08 12:00 - 14:00 | 50 Broadway 29th Floor New York, NY, 50 Broadway, NEW YORK, NY, United States
REGISTER HERE:
First Name: Last Name: Company: City: State/Province: Phone: Email: Years in business?: Business Sector: Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology * These fields are required.

Speaker: Lea Byrd
Founder, CEO, Lea Byrd PR
In 2000, Lea launched her own consultancy with media projects including groundbreaking film maker John Singleton’s Baby Boy, the late August Wilson’s play King Hedley II. Her clientele has been very diverse including luxury brands such as POLISH Nail Emporium and Pieces, a fashion boutique. Lea was Press Secretary for Roger Green, Assembyman in Brooklyn’s 57th District. She has launched media campaigns for Black & Sexy.TV and film maker Nerfertite Nguvu (In The Morning and N’Kenge of Motown: The Musical.)

Winning at Sales
2019-12-05 12:00 - 14:00 | 50 Broadway 29th Floor New York, NY, 50 Broadway, NEW YORK, NY, United States
We are pleased to announce this informative session facilitated by sales expert Darrell Gunter. This is a follow-up session to late October’s Setting Up a Sales Process. This new workshop will focus on becoming a more savvy salesperson who can qualify prospects by asking the pertinent questions, overcome sales objections, and close the sale. You’ll learn sales negotiation techniques that will raise your close rate and grow your revenue through a consistent and repeatable process. After an overview of how to delineate between ‘suspects’ and prospects, you’ll learn details on:

How to understand individual customer needs.
Relationship selling to up your engagement game.
Interpreting and adapting to prospect’s speaking styles.
Handling objections: An in-depth guide to deflecting ‘no’ responses.
Negotiating and providing options: Getting to the win-win.
Closing the sale.

Join us for this great learning experience where you will walk away with techniques to up your sales skills to improve revenue immediately.
Your speaker is Darrell Gunter, President and Founder, Gunter Media Inc. Darrell is one of the leading digital executives in the information industry. Over the course of his 30+ year career he has  worked for the leaders of the electronic intellectual property industry including Xerox, Dow Jones Financial News Services,   Elsevier, Collexis, American Institute of Physics and Allerton Press, Inc.    Currently, Darrell heads up his own strategic consultancy firm, the Gunter Media Group, Inc.
Mr. Gunter is very active in the industry   with membership in several leading industry associations.An Adjunct Professor at Seton Hall University, Stillman School of Business, Darrell also serves on many boards including the Women’s Board of Directors. His radio program “Leadership” airs  Saturday mornings at 9:00 am on WSOU HD 89.5 FM / WSOU.net.   A graduate of Seton Hall University’s Stillman School of Business, he obtained a B.S.in Business Administration, and a MBA from the Lake Forest Graduate School of Management.
REGISTER HERE:
First Name: Last Name: Company: City: State/Province: Phone: Email: Years in business?: Business Sector: Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology * These fields are required.

Winning at Government Contracts
2019-11-07 17:30 - 19:30 | NYC Department of Small Business Services, 1 Liberty Plaza, New York, NY, 10006, United States
Register for this workshop by submitting your details below:
First Name: * Last Name: * Company: * City: * State/Province: * Phone: * Email: * Years in business?: * Business Sector (please scroll to see all options): Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology * These fields are required.

How to Create a Successful Sales Process
2019-10-24 12:00 - 15:00 | 50 Broadway 29th Floor New York, NY, 50 Broadway, NEW YORK, NY, United States
First Name: Last Name: Company: City: State/Province: Phone: Email: Years in business?: Business Sector:Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology: Business ServicesFinancial ServicesHealth & BeautyInformation/PublishingManufacturing/IndustrialOtherRetailTechnology * These fields are required.

Greater NY Chamber of Commerce
2019-09-19 09:00 - 15:00 | New York Hilton, New York City, NY, 10036, United States
September 19, 2019
9:00 am – 3:00 pm
New York Hilton Hotel

MarCom: Successful Strategies for Marketing and PR
2019-06-27 17:30 - 19:30
For more details and registration, visit the MarCom 2019 Workshop page.
REGISTER for MarCom

SKINNY PROJECT MANAGEMENT FOR ENTREPRENEURS SERIES™-Simple Software for Successful Project Management
2016-11-16 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Workshops are led by certified Project Management Professionals (PMPs), members of the Project Management Institute—NYC Chapter.
Exact date in mid-November to be announced shortly. Reserve your seat today!
In this hands-on session, you’ll discover the basic PM software tools to put this powerful discipline to work for you immediately. After a quick review of the phases of project management, your session leader, a practitioner from the Project Management Institute, will walk you through the popular—and free— software used by non-project managers.
From establishing timelines, allocating resources and tracking milestone of project execution,
you’ll become an expert in applying your new PM skills to more efficiently manage and grow your business.
Recommended: Bring your laptop to get a feel of the variety of PM tools under discussion.

DIGITAL MARKETING FOR SMALL BUSINESS OWNERS SERIES - Demystifying Remarketing: The Essentials of Retargeting to Your Prospects
2016-11-10 18:00 - 20:30
Fall series: $20.00 per enterprise
You are invited to bring along a team member—your marketer, webmaster or graphic designer.
Demystifying Remarketing: The Essentials of Retargeting to Your Prospects | Implementing Your Remarketing Campaign on a Shoestring Budget

Demystifying Remarketing: The Essentials of Retargeting to Your Prospects
Thursday, November 10, 2016
6:00 – 8:30 p.m.
Every major retailer and service provider knows how to find you on the internet. Discover what is behind all the ads you, as a consumer, are served daily as you for products and services. Then we’ll show you how to put this brilliant strategy to work in your small business to increase brand awareness and turn visitors into buyers.
Join us to explore the world of remarketing including:

How to enable your website for retargeting.
The high potential of email retargeting in turning prospects into buyers.
The benefits of dynamic vs. static retargeting.
The challenges of mobile remarketing versus laptops, desktops and iPads.
How to use your CRM to follow your prime ad targets—your own customers.
What’s best for you: A self-service platform or outsourcing to a vendor.

You’ll leave this workshop with the best practices for running a remarketing campaign and measuring its success.
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Implementing Your Remarketing Campaign on a Shoestring Budget
Thursday, December 1, 2016
6:00 – 8:30 p.m.
In the second part of this series on remarketing, you’ll explore various platforms designed to serve digital ads. Please bring your laptop to get the most out of this hands-on workshop. Your leader, an expert in the field, will review the leading vendors and discuss self-service platforms vs. affordable third-party solutions. You don’t have to be tech-savvy to be able to explore how the latest in digital advertising can boost your business.

Digital Marketing for small Business Owners Fall series: $20.00 per enterprise

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SKINNY PROJECT MANAGEMENT FOR ENTREPRENEURS SERIES™-Agile Project Management for Small Business Owners
2016-10-27 18:00 - 20:30
Workshops are led by certified Project Management Professionals (PMPs), members of the Project Management Institute—NYC Chapter. Adopting a project management mindset ensures you deliver value to your customers—the be-all and end-all of entrepreneurship.

“I constantly project manage in my business and do it well but this class helped me take it to the next level.—Petra Lewis, Bookstar Business Ghostwriting & Development

Agile Project Management for Small Business Owners
Whether you are launching a new product or service; building infrastructure; or planning a marketing campaign, you can definitely benefit from basic project management. Let certified project managers
with a passion for entrepreneurship show you a simplified approach to planning and breaking down your projects into chunks of work that makes execution manageable and virtually flawless.
With an agile approach to project management you will save time, stay on budget and successfully deliver projects and services to your clients. In this introductory class, you’ll learn…

The why of project management—setting goals, determining specs, building a budget and allocating resources.
The basics of a project plan.
The importance of determining and managing stakeholder expectations (your customers, your vendors).
An overview of simple project management tools.

Come out to adopt a project management state-of-mind that can ensure you more successes in your
short- and long-term business goals.

Speaker
Anna Thomas, Director of Service, Community and Academic Outreach, Project Management Institute-NYC Chapter
Ana works with non-profits and government agencies to promote the benefits of Project Management in their operations and processes. She is a dynamic technology leader with over 20 years of global experience in managing large and small teams. Anna is skilled in grasping the big picture, conceptualizing, developing and implementing solutions and partnering closely with business owners and executives. She performs in a fast-paced environment and proposes a realistic project schedule by identifying critical paths, risks and challenges.

DEVELOP A WINNING BUSINESS PLAN SERIES-Getting Started on Your Business Plan
2016-10-04 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Three-part series: $30.00
Getting Started on Your Business Plan | Financial Planning for Your Business | The Final Components of Your Business Plan

Start out on solid ground with a robust business plan that attracts funding and positions you as an
entrepreneurial powerhouse. At this three-part workshop series, you’ll learn the key components of a plan including delineating the business concept, presenting your market research and hacking through the financials of running a small business.
“Amazing organization. Very focused. Finally I see a simple way to create different versions of a plan to present to different people interested in my business.”—Paula Diaz Antonopoulos, Educademy
“Pam [the instructor] was very knowledgeable about how to create an effective business plan. I’m looking forward to the next sessions.”—Cheryl White, Potbelly Soul Food

Getting Started on Your Business Plan
Tuesday, October 4, 2016
6:00 – 8:30 p.m.
Learn how to choose the best structure for your business; write a compelling description of your product or service; and create a unique selling position based on your industry and market analyses. You’ll also discover the elements of a solid marketing plan including how to create the accompanying budget.
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Financial Planning for Your Business
Tuesday, November 1, 2016
6:00 – 8:30 p.m.
Prepare a detailed income and cash flow statement; learn to make projections; and create a balance sheet. Explore the importance of knowing how to calculate break-even and other ratios such as liquidity, asset turnover and profitability. You’ll learn how to establish a reference point for ratios to make them meaningful as well as how to forecast for future profitability even without historical data.
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The Final Components of Your Business Plan
Tuesday, November 29, 2016
6:00 – 8:30 p.m.
Review the documents to round out your business plan including a business risk analysis; a description of how the business will be staffed; management team profiles; operational plans (such as production and distribution and credit and collection. You’ll discuss the elements of the all-important executive summary.
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Develop a Winning Business Plan series: $30.00 per enterprise

Hacking Your Entrepreneurial Finances
2016-09-29 18:00 - 20:00
This interactive workshop will show you how to keep your finances in shape, allowing you to focus on growing and making more money in your business. You’ll leave with clarity on some basic business metrics; managing expenses against sales cycles; preparation of a profit and loss statement; and how to forecast revenue.
“Great presentation by Pamela DeLuca. The engagement [with her] was enjoyable. Very practical and to the point.—Paula Diaz Antonopoulos
Your expert instructor will also explore…

Separating business and personal finances as a best practice in entrepreneurship

Budgeting and saving with inconsistent income
Segmenting your customer base to increase your revenue stream

Improving your credit score by paying off debt

Tapping your invisible capital

You will walk away with tried-and-true tactics you can implement immediately as well as financial worksheets to put you in the driver’s seat in running a profitable business.
“The instructor had great suggestions!”—Hannan Saleh, Hanna Saleh Photography
“Very knowledgeable instructor…a good listener. I really enjoyed the class. Can’t wait for the next one!”—Judaea Evans, Chic de la Rock Studios

PITCHING YOUR BUSINESS: Be Your Own Publicist
2016-09-14 18:00 - 20:30 | Robert Half Legal- Entrance directly across from Grand Central Station at 42nd Street., 125 Park Ave., New York, NY, United States
Be Your Own Publicist: Learn How to Pitch Your Business to The Media | Practice Makes Perfect: Taking Your Pitch to the Next Level

Be Your Own Publicist: Learn How to Pitch Your Business to The Media

Wednesday, September 14, 2016 REGISTER TODAY!
6:00 – 8:00 p.m.
Laura Allen, known as the Pitch Girl, has closed multi-million deals for her clients with her sure-fire pitching techniques. She will tell you the secrets of crafting a killer pitch to get the media interested in you. Returning speaker and facilitator Gia Morón, will co-leader session. This will be Gia’s fifth workshop partnering with Women’s Venture Fund. A 25-year veteran in the public relations industry, Gia, founder of GVM Communications, consults clients on both B22B and B2C sides of the business. She will provide tips and tactics to bring your story to the right media at the right time.
Complete with in-class exercises, you’ll walkaway with proven steps to market your business through effective media engagement. Check out her Blog article 5 Quick Tips for Pitching Reporters.
PRESENTERS

Laura Allen
Founder
15-SecondPitch.com
Laura, a.k.a. “The Pitch Girl” really knows how to create a great pitch. As proof, she once closed a 5.5 million dollar deal from a cold call! She also knows how to make a great first impression; she once sent a three-foot-tall steel pyramid to Star Wars director George Lucas as part of a client pitch. That yielded approximately 60 million dollars in revenue for her client.
In 2002, Laura decided to harness the power of the pitch when she co-founded 15-SecondPitch.com, a website dedicated to helping individuals create a better pitch that they could deliver in just 15 seconds. Now, as The Pitch Girl, she helps job seekers and entrepreneurs hone their skills.Laura has been featured in ADWEEK, TimeOut NewYork, The Wall Street Journal, NY Times.com and The Financial Times. She was interviewed on-air for ABC News, NY1 News, and the Associated Press.

Gia Morón
Founder and President
GVM Communications, Inc.
Gia Morón is Founder and President of GVM Communications, Inc., a boutique public relations and brand development consulting firm. Since launching her firm in 2012, she has worked with various small businesses and non-profit organizations. Gia’s interest in working with small businesses and charitable organizations started on Wall Street where she was a Media Relations Officer at Goldman, Sachs & Co. for fifteen years in the Corporate Communications Department. During her time at GS, Gia oversaw various business areas from Private Equity, Urban Investment, Investment Research and Technology to the firm’s organizational focus on Corporate Engagement, Diversity, Recruiting, Human Resources and Corporate Services.
Before joining Goldman Sachs, Gia was Director of Promotions and Publicity for six years at The Fremantle Corporation, an international television distribution and production company. Outside of her professional accomplishments, she continuously works with a number of non-profit organizations in Brooklyn, NY, where she still resides.
REGISTER TODAY!

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