How Does Your Website Rate on SEO?
Women’s Venture Fund

Here are some to-dos to increase traffic on your site whether you DIY or work with a hired webmaster.

Optimize your site with SEO tactics
Search engine optimization (SEO builds awareness of your brand with more website traffic and higher quality leads. The good news is that Increasing the visibility of your website and improving your ranking in searches through SEO is free as opposed to results you may achieve through paid placement.

The key to SEO is finding the words that best describe your business and making sure your site content includes them. What would someone google to find product and services like yours? Search engines pick up such organic terms (keywords) and include those sites using them in their list of search results, making it possible for your business to appear on the first page of results.  

Tip #1: Need help on identifying keywords for your business? Free apps are available to make it easier for novices and non-SEO experts to assess their website and make improvements.

Tip #2: Have a business name that doesn’t give a clue about your products or service? Create a catchy, descriptive tagline that makes it clear what you do; and incorporate it into your logo.

Pay attention to meta tags and descriptions
The meta description is a block of HTML code providing a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results which can highly influence user click-through rates.

Check this out for examples of meta descriptions.   

Optimize email messages
Preview text:
This is the text that shows in the inbox just below your subject line. Don’t waste this valuable space! Populate it with more text about the content of your email, using keywords.

Subject lines:
Spend just as much time crafting your subject line as you do on your message—or more. Obviously, if you don’t grab readers’ interest amidst the clutter of their inbox, they will never get to your message.

Tip #1: Keep subject lines short (50 characters or less)…but don’t sweat it if you exceed this number a little.  

Tip #2: Don’t dare mislead readers; keep your subject line on point with the content. It’s important to be authentic and respectful of your audience as they build trust in you and what you have to offer.

Test, test and test some more: Execute structured tests of your email messages—the From, subject line, offer, content and layout. BUT ONLY TEST ONE ELEMENT AT A TIME in order to measure what works and what doesn’t.

If you haven’t moved your messaging efforts to a paid email platform like Vertical Response, Constant Contact, MailChimp or HubSpot, now is the time. You’ll be able to identify the people who engage with your messages and analyze open, click through, unsubscribe and conversion rates. Consider opening a free trial to see how building a winning email strategy can increase revenue for your business.