Audrey helped start an agency from scratch with no clients and no office, just one computer and a dream—to build an agency where great ideas, great media professionals and great clients engage to create innovative and effective communication strategies.
On the heels of 9/11, advertising veterans Audrey Siegel and Steve Farella not only imagined this, but created it. That was TargetCast. The agency was named 2013 Advertising Age Agency to Watch and Mediapost’s Independent Media Agency of The Year in 2010 and 2012, before ultimately catching the eye of MDC Partners’ CEO Miles Nadal, who added TargetCast to MDC’s roster of game-changing communications companies in 2012, becoming of the core of what is now called Assembly.
One of our industry’s few female entrepreneurs, Audrey Siegel, as one of Assembly’s Managing Partners, leads the growth of this modern media agency with 450 employees and over 100 clients. A go-to advertising industry resource, Audrey is regularly quoted on the digitization of media, consumer engagement and broader advertising trends in Bloomberg Businessweek, The New York Times, Advertising Age, Adweek and Mediapost. Audrey also regularly contributes her voice and perspective on issues facing the advertising industry at leading conferences on behalf of MIN, OMMA, MPA, AWNY, Ad:Tech, CHPA, Digital Hollywood and others.
She serves on the 4 A’s Media Leadership Committee, as well as the Executive Board of the NY Ad Club, and has chaired the Ad Club’s annual Media: NOW conference for over 15 years.