DIGITAL MARKETING TACTICS TO EXPLORE AND DEPLOY

Website Essentials

Here are tips and techniques to grow your brand in an increasingly competitive marketplace.

If you still think you do not need a website, think again. A website is an affordable marketing tool which can serve the needs of both consumer and service businesses.
Here are some terms you should be aware of to enable you to work with a website pro to achieve or implement yourself.

• Keywords: Words and phrases that enable search engines to find your pages.
• Long-tail keywords: These are phrases that contain more detail and are more specific. They can draw in people who are ready to buy, not just browse. An example of a long-tail key phrase is “GMO-free grain cereal for toddlers”. It is very specific and any company selling it will appear at the top of the results rather than the results of a short-tail term, such as grain cereal.
• Let visitors get to know you by including your bio and/or company story. And never hide behind an avatar.
• Prominently place your contact information, including your phone number.
• Use landing pages to highlight new products, services, offers, and special events with a link to features and clear call-to-actions.
• Place the most important or newest content above the fold of the page.

Email Marketing

Use your own company name as your domain; it is more professional looking than gmail, yahoo, or hotmail. Many website providers, like GoDaddy and Wix, include a company domain in their hosting package or sell them separately for only a few dollars a month.

At Woman’s Venture Fund, we respect your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data:

Data Collection: We will collect your name, email address, and mobile phone number when you sign up for SMS updates. This information will be gathered verbally over the phone whenever someone contacts our official line or in our physical location.
Data Usage: We use your data solely for scheduling, confirming, and reminding appointments, as well as providing customer assistance and support.
Data Security: We protect your data with secure storage measures to prevent unauthorized access.
Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.
Message and Data Rates may apply: Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have unlimited texting or data plan. Messages are recurring and message frequency varies based on communication needs.
Contact Woman’s Venture Fund at 2125630499 or info@wvf-ny.org for HELP or to STOP or CANCEL receiving messages.
Opt-Out: You can opt out of the SMS list at any time by texting, emailing, or replying STOP or CANCEL to info@wvf-ny.org or 2125630499. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed and we will remove your number from our list within 24 hours. You can send HELP for additional assistance, and you will receive a text including our phone number, email address, and website. We are here to help you.
Non-Sharing Clauses: • Women’s Venture Fund does not share your data with third parties for marketing purposes. • Woman’s Venture Fund does not sell, rent, or share the collected mobile numbers or mobile opt-in information with anyone.