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Session 1: Digital Marketing Overview – The Five Customer Behaviors You Need to Know

Whether you’re B2B or B2C, the rise of customer networks has given much more power, independence, and influence to consumers. Therefore, small business owners need to change the way they think about customers’ buying behaviors.

We will navigate five customer behaviors resulting from the digital era and how to build marketing strategies to address those behaviors. At the end of the session, you will receive a  self-assessment toolkit for evaluating your marketing strategies. This toolkit can become the basis of your one-on-one consultation in early fall.



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