Storytelling is not just another marketing buzzword but an effective branding tool to jumpstart a business, retain customers, and attract new strong leads. Join us to learn and discuss…

• the basic elements of business storytelling.
• how to create a compelling story.
• how to collaborate with a writer to tell your story.
• where (and when) to place your story to reach your audience.

 Feature Speaker

Lea Byrd who launched her own PR consultancy to work on media projects including iconic film maker John Singleton’s Baby Boy and the late August Wilson’s ground- breaking play, King Hedley II. Since then, her clientele has become very diverse including luxury brands such as POLISH Nail Emporium and Pieces, a fashion boutique. Lea was Press Secretary for Roger Green, the assemblyman in Brooklyn’s 57th District. She has launched media campaigns for Black & Sexy, TV and film maker Nerfertite Nguvu (In The Morning) and N’Kenge  (Motown: The Musical) …