Jeannine Shao Collins
Jeannine Shao Collins is the CEO and Co-Founder of Girl Starter. Girl Starter’s mission is to educate girls and give them the power to reach their potential. Girl Starter is a new scalable, for-profit trans-media and technology company that uses the power of entertainment to activate girls in entrepreneurship and business leadership.
Creating new media destinations across integrated platforms, the company will offer an exciting reality television series, a robust online community, and a multi-city live tour. There will be inspirational, actionable content, and tools. This comprehensive, multi-pronged approach, provides various revenue streams for powering the entrepreneurial dreams of young millennial and generation z women. We want to improve the role models for women in media because we believe they have to “See it to Start it.”
Prior to Girl Starter, Collins was the EVP/Publisher of MORE magazine. She is an industry-recognized executive and was named “Publishing Executive of the Year” by Adweek in 2010 and a “Woman to Watch” by Advertising Age in 2000. She has also been inducted to the Media Industry Newsletter Hall of Fame and the America Advertising Federation Hall of Achievement.
Collins returned to MORE magazine in 2014, where she had been a driving force behind the brand’s growth as VP/Group Publisher and SVP/Publishing Director from 2002 to 2008. During her tenure, MORE received numerous awards including being named Advertising Age’s Magazine of the Year in 2006 and multiple placements on the Adweek’s prestigious magazine “Hot List.”
Since joining Meredith in 1993, she has also held top positions at Better Homes and Gardens, Ladies’ Home Journal, and FITNESS magazines. Most recently, Collins served as EVP/Chief Innovation Officer of Meredith 360°, the integrated marketing unit within Meredith Corporation.
Earlier in her career, Collins held advertising sales management positions at Prevention and Woman’s Day magazines.
Collins holds a bachelor’s degree in economics from the University of Rochester. She resides in New York with her husband and three children.