June 27, 2019, 5:30-7:30 pm
Downtown NYC (address TBA)

Join us at this information-packed session on using communications tools to meet your business goals. Whether you’re looking to move the needle on a specific project or want to incorporate marcom strategies and tactics into your current marketing plan, this is the workshop for you. Your leader will cover…

  • Marketing vs. PR: What’s the difference?
  • Communications: Designing targeted messages to your various audiences
  • Traditional and digital resources to bolster your communications planning
  • Measuring your marketing communication projects
  • Improving current marcom efforts for future successes

About MarCom

Marcom is targeted messaging to customers and prospects using any combination of media  such as direct mail, newspapers and magazines, television, radio, telemarketing, and social media.
REGISTER FOR THIS WORKSHOP

About your workshop leader…

Valerie Williams-Sanchez, Communications Officer at Columbia University Medical Center, is also the principal consultant at Valorena Online LLC, offering strategic marketing communications solutions for small businesses.  She is a 20-year veteran of integrated MarCom planning and execution.

Valerie is a certified Project Management Professional (PMP); and is currently a doctoral student in Literacy at St. John’s University. She is a graduate of the University of California at Berkeley and Columbia University.