Today, [salespeople] must be good at asking questions—uncovering possibilities, surfacing latent issues, and finding unexpected problems…”—Daniel Pink, bestselling author of To Sell Is Human

That quote summarizes consultative selling and the art of modern-day selling—namely, stop pushing product and start building relationships. Join us to crack the code of achieving more revenue by mastering this sales approach.

In this interactive training session, the co-founders of Funnel Clarity, a sales training firm, will equip you with specific and proven tactics you can deploy immediately. These include identifying customers who are ready to buy, mastering active listening, and asking effective questions to enable the sales process. What are your prospects’ pain points? How can you solve their problems? How can you make a difference in their lives or businesses?  Attendees will work in small groups to practice real-life sales scenarios and receive constructive feedback.

Feature Speaker

Tom Snyder
Co-founder and Managing Director
Funnel Clarity

After receiving both a BS and MBA from the University of Maryland, Tom began his with Federal Government where he held a variety of energy policy analyst positions, most prominently as a member of the White House staff under two Presidents. After eight years in Federal service Tom left to start his first company. Over the course of the next fifteen years, Tom started, developed and sold a series of successful enterprises. In the mid-90s, he decided to focus the rest of his career on conducting research into the behavioral and organizational success factors that are most important in the field of sales. After publishing two business best sellers and becoming a sought-after international consultant and speaker, Tom formed a new company in 2008 focused on helping sales teams perform at their best.

Tom currently serves on three Boards of Directors and is Senior Sales Advisor at the Institute for Excellence in Sales (IES). He is currently a Managing Partner of Funnel Clarity, a sales training and consulting firm headquartered in Washington DC. Finally, Tom is listed among America’s 100 Most Influential Sales Leaders, published by the Encyclopedia of Selling and was recently honored as IES’ 2024 Sales Speaker of the Year.

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