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Session 2: Digital Marketing Mix: Components of Your Messaging Strategy

What kinds of communications will inspire loyalty, advocacy, and word-of-mouth in a world of customer networks? What tools and solutions can you use to create a more effective messaging strategy in this session? We will focus on building and sustaining a long-term messaging system that heightens brand awareness and resonates with your customer base. We will provide a toolkit to help you develop the messaging strategy for your business.



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