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Session 3: Digital Marketing Mix: Selecting Your Key Channels

With so many channels available, how can you find the one that works the best for you? Where do you have to be to reach potential leads? How do I avoid annoying customers with a bombardment of messages?

Selecting only the channels critical to your business avoids audience fatigue across all channels. We will show you the importance of planning and scheduling your content and share tools to make the task easier. You will also learn how to track and measure response—and how to put important insights to work for your business.

Be ready to speak about your firm; we will use your input to showcase which channel(s) make the best sense for which type of business.



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