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Session 4: Digital Marketing Mix: Basics of Search Engine Optimization (SEO)

Good SEO practice is a must to attract more visitors to your website. An expert facilitator will break down the principles of SEO, beginning with how Google Search Engines work. You will learn how to improve your website’s search ranking using simple SEO tools to create new, highly targeted, and competitive keywords. Build a basic, DIY SEO plan that will also enable you to collaborate with your web developer to put more sophisticated tactics to work for you.

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