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Digital Marketing Overview: The Five Customer Behaviors You Need to Know

Online Webinar

Session 1: Digital Marketing Overview - The Five Customer Behaviors You Need to Know Whether you're B2B or B2C, the rise of customer networks has given much more power, independence, and influence to consumers. Therefore, small business owners need to change the way they think about customers' buying behaviors. We will navigate five customer behaviors [...]

How to Apply for the NY Small Business Recovery Grant (in Albanian Language)

For Albanian entrepreneurs in New York: You can still apply for the NY Small Business Recovery Grant. We are here to assist you with the submission of the application. Let’s meet and discuss how you can successfully apply for the grant. We will discuss • Who is eligible for the grant? And who does not [...]

Digital Marketing Mix: Components of Your Messaging Strategy

Online Webinar

Session 2: Digital Marketing Mix: Components of Your Messaging Strategy What kinds of communications will inspire loyalty, advocacy, and word-of-mouth in a world of customer networks? What tools and solutions can you use to create a more effective messaging strategy in this session? We will focus on building and sustaining a long-term messaging system that [...]

Digital Marketing Mix: Selecting Your Key Channels

Online Webinar

Session 3: Digital Marketing Mix: Selecting Your Key Channels With so many channels available, how can you find the one that works the best for you? Where do you have to be to reach potential leads? How do I avoid annoying customers with a bombardment of messages? Selecting only the channels critical to your business [...]

Digital Marketing Mix: Selecting Your Key Channels

Online Webinar

Session 4: Digital Marketing Mix: Basics of Search Engine Optimization (SEO) Good SEO practice is a must to attract more visitors to your website. An expert facilitator will break down the principles of SEO, beginning with how Google Search Engines work. You will learn how to improve your website's search ranking using simple SEO tools [...]

Learning to Love Your Money!

In this 3-hour session, we will cover three key topics - Managing Cash Flow, Profit and Loss Statements, and Demystifying Sales Forecasting REGISTER HERE Speakers: Lin Truong and Mandy Sherman Facilitator: Dorina Patuzi

Managing the Accounting Process

In this 3-hour course we will cover  Pricing Strategies to Grow (and Start) Your Business; How to Become Creditworthy; Taxes and Credits; and Your Business Structure, Tax Liabilities, and Savings Options. REGISTER HERE Speakers: Winnie Yu and Mandy Sherman Moderator: Linh Truong

Session 1: Your Business Wellness Check-Up

This is part of the Women & Wealth Workshop Series  Session 1: Your Business Wellness Check-Up We will discuss what it is to be and think like an entrepreneur, and establish a foundation for your business growth. Click here to Register  

Session 2: Small Business Tax Strategies for 2022 Tax

This is part of the Women & Wealth Workshop Series  Session 2: Small Business Tax Strategies for 2022 Tax Business Tax-related and tips for 2021 tax returns Choosing the right structure for your business and tax implications Click here to Register  

Session 3: Business Agility – What It Means and How to Achieve It

Online Webinar

This is part of the Women & Wealth Workshop Series  What is agility in small and micro businesses? Agility and Resilience to keep operations running Advantages of small businesses (and sole proprietors) Opportunity for better communication and collaboration Click here to Register