Session 2: Digital Marketing Mix: Components of Your Messaging Strategy What kinds of communications will inspire loyalty, advocacy, and word-of-mouth in a world of customer networks? What tools and solutions can you use to create a more effective messaging strategy in this session? We will focus on building and sustaining a long-term messaging system that [...]

Session 3: Digital Marketing Mix: Selecting Your Key Channels With so many channels available, how can you find the one that works the best for you? Where do you have to be to reach potential leads? How do I avoid annoying customers with a bombardment of messages? Selecting only the channels critical to your business [...]

Session 4: Digital Marketing Mix: Basics of Search Engine Optimization (SEO) Good SEO practice is a must to attract more visitors to your website. An expert facilitator will break down the principles of SEO, beginning with how Google Search Engines work. You will learn how to improve your website's search ranking using simple SEO tools [...]